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“It can be a good thing if the entrepreneurs in front of you can’t agree to your offer but they have shown they’re prepared to negotiate and negotiate hard.

“I like the hard negotiations because it shows the entrepreneurs’ skills. I was okay with where I landed with Look After My Bills.

“Of course I would have wanted 10 percent of business, of course! All this means is that we’ll have to make it even more valuable to make the investment worth it!”

When the duo entered the Den, they already had about 15,000 users at that point so it showed there was a need for the business.