Along with business partner Jackson Quinn, Morgan co-founded Au Vodka in 2016. The brand has since amassed a huge social media following and an illustrious list of celebrity clients, putting the pair in the top 25 of The Times’ Young Rich List.
Morgan’s father was, and still is, a director at Swansea but his fortune is self-made, telling WalesOnline back in 2021: “Me and Jackson were best mates in school and we just felt there was a bit of a gap in the market. We were 18, 19, 20 at the time and every one of our friends for their birthday would always get a bottle of the same old vodkas. We just felt it was a bit boring.